GamePark Lottery Launches ‘Play, Win, Drive’ Campaign

Story by Fada Amakye

GamePark Lottery is taking its services closer to Ghanaians with a major digital expansion and the rollout of its new “Play, Win, Drive” promotion, with a brand-new 2026 Toyota Hilux up for grabs.

The wholly Ghanaian lottery firm has now made playing easier through web, mobile and USSD platforms. The move is aimed at giving customers across the country quick and convenient access to lottery games.

Speaking at the launch, Executive Director of GamePark Lottery, Bibi Bright, said the company is modernising its services to meet customer needs while promoting safe and responsible play.

She noted that beyond entertainment, GamePark Lottery continues to support Ghana’s growth. The company creates jobs for Ghanaians, pays taxes to the Ghana Revenue Authority, and contributes revenue to the National Lottery Authority to fund national development projects.

Mrs. Bright stressed that fairness is the foundation of the business. She said all draws are conducted under strict guidelines to ensure transparency, and that regulatory bodies have consistently commended the company for meeting industry standards.

Also speaking at the event, Director General of the NLA, Salam Abdul-Mohammed, praised GamePark Lottery for operating in line with the law.

He however reminded all operators and players about the importance of responsible gaming. He urged the public not to spend money meant for basic needs such as school fees and household upkeep on lottery.

“Gaming should be fun, not a burden. We encourage everyone to play within their means and make wise decisions,” he stated.

The introduction of the “Play, Win, Drive” campaign marks another step in the digital transformation of Ghana’s lottery sector, focused on wider access, stronger regulation, and responsible participation.